Forrester

Leading independent research and advisory firm serving business and technology leaders globally

Forrester Research, Inc. is a leading global research and advisory firm that provides data-driven insights, analysis, and guidance to business and technology leaders. Founded in 1983, Forrester serves clients across multiple industries including AdTech, MarTech, customer experience, and digital transformation. The company is particularly influential in the AdTech and MarTech ecosystems through its comprehensive research reports, analyst briefings, and proprietary frameworks like the Forrester Wave™ evaluations, which are widely regarded as authoritative assessments of technology vendors and platforms. Forrester's significance in the AdTech space stems from its independent research methodology and its ability to influence enterprise technology purchasing decisions. The firm provides strategic guidance on marketing technology selection, digital advertising effectiveness, customer data platforms, personalization technologies, and emerging AdTech trends. Forrester serves Fortune 1000 companies and global enterprises, helping them navigate complex technology landscapes through subscription-based research, consulting services, and executive programs. The company's research and recommendations are frequently cited by vendors and buyers alike as benchmarks for market leadership and product capabilities.