Forrester
Forrester provides data-driven insights and objective analysis to help enterprises make informed technology and business strategy decisions, with particular strength in customer experience, marketing, and technology domains.
Last updated May 11, 2026
- Industry
- Market Research & Advisory
- Business Model
- Research & Advisory Services
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Revenue Range
- $400M-$500M
- Stock Symbol
- FORR
- API Available
- Limited
Market Position
Leading independent research and advisory firm serving business and technology leaders globally
Overview
Forrester Research, Inc. is a leading global research and advisory firm that provides data-driven insights, analysis, and guidance to business and technology leaders. Founded in 1983, Forrester serves clients across multiple industries including AdTech, MarTech, customer experience, and digital transformation. The company is particularly influential in the AdTech and MarTech ecosystems through its comprehensive research reports, analyst briefings, and proprietary frameworks like the Forrester Wave™ evaluations, which are widely regarded as authoritative assessments of technology vendors and platforms. Forrester's significance in the AdTech space stems from its independent research methodology and its ability to influence enterprise technology purchasing decisions. The firm provides strategic guidance on marketing technology selection, digital advertising effectiveness, customer data platforms, personalization technologies, and emerging AdTech trends. Forrester serves Fortune 1000 companies and global enterprises, helping them navigate complex technology landscapes through subscription-based research, consulting services, and executive programs. The company's research and recommendations are frequently cited by vendors and buyers alike as benchmarks for market leadership and product capabilities.
Products & Features
Forrester Research
Subscription-based access to research reports, data, and analysis across technology, marketing, and customer experience domains
Forrester Wave™
Proprietary vendor evaluation framework that assesses technology providers across multiple categories including AdTech and MarTech
Forrester Decisions
Decision-support tools and frameworks for technology selection and strategy
Advisory Services
One-on-one analyst access and consulting for strategic guidance
Executive Programs
Leadership forums and peer networking events for senior executives
Forrester Consulting
Custom research and consulting projects for specific client needs
Key Features
Independent vendor evaluations and Wave reportsProprietary research methodologies and frameworksDirect analyst access and inquiry sessionsData and analytics on technology adoption and trendsBest practice guidance and playbooksPeer networking and executive forumsCustom research capabilities
Use Cases
Technology vendor selection and evaluationMarket landscape analysis for AdTech and MarTech categoriesDigital transformation strategy developmentMarketing technology stack optimizationCustomer experience improvement initiativesCompetitive intelligence and market positioningROI justification for technology investmentsVendor due diligence for procurement decisions
Customer Segments
Fortune 1000 enterprisesGlobal 2000 companiesTechnology vendors and platformsMarketing and advertising agenciesFinancial services firmsRetail and e-commerce companiesTechnology and software companies
Connections