Collin Colburn
Collin Colburn serves as VP, Commerce & Retail Media at IAB, where he focuses on the evolving commerce media and retail media landscape. Earlier in his career, he worked at Forrester Research as a Research Associate, building a foundation in digital advertising and AdTech. He is recognized for bringing analytical rigor to complex advertising ecosystem topics and helping industry stakeholders navigate emerging media channels.
Last updated Sep 27, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026
AI-drafted from public sources2 sources cited
- Years in industry
- 8 years
Bio
Collin Colburn serves as VP, Commerce & Retail Media at IAB, where he focuses on the evolving commerce media and retail media landscape. Earlier in his career, he worked at Forrester Research as a Research Associate, building a foundation in digital advertising and AdTech. He is recognized for bringing analytical rigor to complex advertising ecosystem topics and helping industry stakeholders navigate emerging media channels.
Expertise & education
Expertise
Education
- Bachelor's Degree, University (specific institution not confirmed)
Speaking topics
Recognition
Notable achievements
- Led IAB's commerce and retail media initiatives including the IAB Connected Commerce Summit
- Published IAB insights on the maturation phase of commerce media in 2025
- Built analytical frameworks for retail media at Forrester Research before transitioning to IAB
Publications
- IAB Connected Commerce Summit 2025: Five Takeaways as Commerce Media Enters Its Maturation Phase