Collin Colburn

VP, Commerce & Retail Media at IAB

Commerce and retail media strategy at IAB

AnalystCambridge, Massachusetts, United States6+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Collin Colburn serves as VP, Commerce & Retail Media at IAB, where he focuses on the evolving commerce media and retail media landscape. Earlier in his career, he worked at Forrester Research as a Research Associate, building a foundation in digital advertising and AdTech. He is recognized for bringing analytical rigor to complex advertising ecosystem topics and helping industry stakeholders navigate emerging media channels.

Previous Roles

Research Associate

Forrester Research (2018-2020)

Expertise

Programmatic AdvertisingDemand-Side Platforms (DSPs)Supply-Side Platforms (SSPs)Identity ResolutionUID 2.0Third-Party Cookie DeprecationConnected TV (CTV) AdvertisingAdTech Vendor Evaluation

Education

Bachelor's Degree, University (specific institution not confirmed)

Notable Achievements

Authored Forrester Wave reports evaluating DSP and SSP vendors, influencing major AdTech procurement decisions
Recognized as a leading analyst voice on programmatic identity solutions during the post-cookie transition

Speaking Topics

The future of programmatic advertising post-third-party cookieEvaluating DSP and SSP platformsIdentity resolution strategies for advertisersCTV and streaming advertising technology

Publications

Forrester Wave: Demand-Side Platforms (Forrester Research)
Forrester research reports on programmatic media and identity solutions

Connections