Ogilvy’s Innovation Chief Says AI Must Amplify Human Creativity, Not Replace It

The tension between using AI to automate tasks and using it to augment talent is becoming a central strategic question for creative leaders. The temptation to let machines take over is understandable. Nine in 10 U.S. marketing agencies already use generative AI, according to Forrester, and half have deployed agentic AI for execution. But the […]

Last updated Oct 5, 2026 by ATDb automated enrichment