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Cory Munchbach

Operator

Cory Munchbach is the former CEO of BlueConic.

Role: Independent Director, Forrester ResearchConnections: 3

Last updated Oct 7, 2026 by the ATDb Editorial Team

AI-drafted from public sources11 sources cited

Bio

Cory Munchbach is the former CEO of BlueConic. BlueConic is a customer data platform designed to give marketing and growth teams access to unified first-party data and tools for building customer experiences. Before joining BlueConic, she worked as an analyst at Forrester Research, where she covered the intersection of marketing strategy and technology, authoring reports including an early evaluation of enterprise marketing software suites. At BlueConic she helped build the company's US go-to-market strategy — defining its category and value proposition and identifying product-market fit — and over a decade guided the company through fundraising, a private equity exit, and a strategic acquisition. She was appointed to the Forrester board of directors effective June 1, 2024. Source 1: substack.com — Welcome, extraordinary ordinary CEOs - by Cory Munchbach Source 2: forbes.com — Cory Munchbach | Chief Executive Officer - BlueConic Source 3: forrester.com — Forrester Appoints Technology Marketing Expert Cory ...

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Education

  • Bachelor's Degree, College of the Holy Cross

Recognition

Publications

  • Various contributed articles and research on CDP adoption and first-party data strategy (BlueConic blog and industry outlets)
Connection details