Cory Munchbach
Chief Operating Officer at BlueConic
Munchbach is known for her expertise in customer data platforms and first-party data strategy, and for helping enterprise marketers operationalize the shift away from third-party data dependencies.
Last updated May 30, 2026 by the ATDb Editorial Team
Cory Munchbach is one of the most recognized operators in the customer data platform (CDP) space, known for translating complex data infrastructure challenges into actionable go-to-market and operational strategies. As COO of BlueConic, she has been central to the company's growth as a leading CDP vendor, helping enterprise brands unify first-party data and activate it across personalized digital experiences. Her work sits at the intersection of marketing technology, data privacy, and customer experience — areas that have become increasingly critical as third-party cookies deprecate and privacy regulations tighten globally. Before rising to COO, Munchbach built her career across marketing technology and analyst roles, including time at Forrester Research where she covered marketing technology and customer data as an analyst. This background gave her a rare combination of market-level perspective and hands-on operational expertise, making her a credible voice both inside organizations and on industry stages. She has been instrumental in shaping how brands think about the transition from third-party to first-party data strategies, and her work at BlueConic has helped position CDPs as foundational infrastructure for modern marketing. Munchbach is a frequent speaker and commentator on topics including CDP adoption, identity resolution, data governance, and the future of personalization in a privacy-first world. Her influence spans both the practitioner community — where she advises on technology stack decisions — and the broader industry conversation around responsible data use and customer-centric marketing.
Analyst, Marketing Technology
Forrester Research (2012-2016)
Vice President, Marketing
BlueConic (2016-2019)
Chief Marketing Officer
BlueConic (2019-2022)
- Bachelor's Degree, College of the Holy Cross
- Rose from marketing leadership to COO at BlueConic, helping scale the company into a recognized CDP market leader
- Former Forrester analyst covering marketing technology, providing her with deep industry research credentials before transitioning to operator roles
- Recognized thought leader on first-party data strategy during the industry's critical transition away from third-party cookies
- Various contributed articles and research on CDP adoption and first-party data strategy (BlueConic blog and industry outlets)