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One Quarter of North American Agencies Have Shifted to Fixed-Free Pricing | ATDb

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One Quarter of North American Agencies Have Shifted to Fixed-Free Pricing

One Quarter of North American Agencies Have Shifted to Fixed-Free Pricing

AdweekMay 15, 2026Alison WeissbrotRead original

Last updated May 15, 2026 by RSS Ingestion

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A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI