Analyst at Forrester Research
As a Forrester analyst focused squarely on AdTech and identity, her research shapes industry decisions and she is frequently quoted in AdTech trade press.
Last updated Apr 18, 2026 by jonholm
Stephanie Liu is an analyst at Forrester Research covering advertising technology, identity resolution, and data privacy. She has authored widely cited reports on the deprecation of third-party cookies and the future of audience targeting. Her research influences how brands and agencies approach identity and measurement strategy.