Mike Proulx

Mike Proulx is a VP and Research Director at Forrester, where he leads research on media, advertising, and consumer behavior with a particular focus on television, streaming, and social media. He is widely recognized for his work on the intersection of TV and social media — often called 'social TV' — and has been a prominent voice on how audiences engage with content across screens and platforms. His research informs how brands, agencies, and media companies think about audience attention, media planning, and the evolving video landscape. Before joining Forrester, Proulx co-authored the book 'Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile' (2012), establishing him as an early thought leader in the convergence of broadcast and digital media. He has held roles at agencies and media organizations that shaped his understanding of marketing strategy and consumer engagement. At Forrester, Proulx regularly publishes research reports, contributes to industry events, and advises marketing and media executives on topics ranging from streaming fragmentation to brand safety and attention metrics. He is a frequent speaker and media commentator on the future of television and advertising.

Last updated Oct 22, 2026 by ATDb automated enrichment