Last updated Feb 20, 2026 by jonholm
Forrester's latest report projects the contextual advertising market will grow to $562 billion by 2028 as third-party cookie deprecation drives advertiser adoption of alternative targeting methods. The report identifies AI-powered semantic analysis and brand safety tools as key growth drivers.
Forrester's latest report projects the contextual advertising market will grow to $562 billion by 2028 as third-party cookie deprecation drives advertiser adoption of alternative targeting methods. The report identifies AI-powered semantic analysis and brand safety tools as key growth drivers.