Forrester Report: Contextual Advertising Market to Reach $562 Billion by 2028

Forrester's latest report projects the contextual advertising market will grow to $562 billion by 2028 as third-party cookie deprecation drives advertiser adoption of alternative targeting methods. The report identifies AI-powered semantic analysis and brand safety tools as key growth drivers.

Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026