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Evelyn Mitchell-Wolf

Analyst

Evelyn Mitchell-Wolf is a Senior Analyst, AdTech at Forrester, where she covers the digital advertising ecosystem with a focus on programmatic media, retail media networks, and the evolving privacy landscape. Her research supports advertisers, publishers, and technology platforms navigating signal loss, data regulation, and structural shifts in modern advertising.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Senior Analyst, AdTech
Company
Forrester
Based
New York, NY, United States
Connections
2
Years in industry
8 years

Bio

Evelyn Mitchell-Wolf is a Senior Analyst, AdTech at Forrester, where she covers the digital advertising ecosystem with a focus on programmatic media, retail media networks, and the evolving privacy landscape. Her research supports advertisers, publishers, and technology platforms navigating signal loss, data regulation, and structural shifts in modern advertising.

Expertise & education

Expertise

Programmatic AdvertisingRetail Media NetworksPrivacy and Data RegulationSignal Loss and Identity ResolutionDigital Advertising EcosystemPublisher StrategyAdTech Platform Analysis

Speaking topics

Programmatic media and the evolving buy-side/sell-side dynamicRetail media networks and their role in the advertising ecosystemPrivacy regulation and signal loss strategies for advertisers and publishersStructural shifts in modern digital advertising

Recognition

Notable achievements

  • Joined Forrester as a dedicated AdTech analyst covering programmatic media, retail media, and the privacy landscape
  • Produces research supporting advertisers, publishers, and technology platforms navigating signal loss and data regulation

Publications

  • Forrester research and blog posts on AdTech, programmatic media, and retail media networks
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