Evelyn Mitchell-Wolf

Senior Analyst, AdTech at Forrester

AdTech and programmatic advertising research at Forrester

AnalystNew York, NY, United States8+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Evelyn Mitchell-Wolf is a Senior Analyst, AdTech at Forrester, where she covers the digital advertising ecosystem with a focus on programmatic media, retail media networks, and the evolving privacy landscape. Her research supports advertisers, publishers, and technology platforms navigating signal loss, data regulation, and structural shifts in modern advertising.

Expertise

Programmatic AdvertisingRetail Media NetworksDigital Advertising StrategyPrivacy-First MarketingSignal Loss and Cookie DeprecationIdentity ResolutionSocial Media AdvertisingAd Tech Ecosystem Analysis

Notable Achievements

Leads eMarketer/Insider Intelligence coverage of digital advertising and retail media, one of the most widely referenced research franchises in AdTech
Recognized as a primary industry analyst voice on retail media network growth and programmatic privacy shifts
Regularly cited by major trade publications including Adweek, Ad Age, and Digiday for expert AdTech commentary

Speaking Topics

The Future of Programmatic AdvertisingRetail Media Networks and Commerce MediaPrivacy-First Marketing StrategiesSignal Loss and Identity ResolutionRegulatory Impact on the AdTech EcosystemPlatform Policy Changes and Advertiser Implications

Publications

Insider Intelligence / eMarketer research reports on digital advertising trends
Insider Intelligence / eMarketer retail media forecasts and analysis

Connections