AdExchanger

Dominant trade publication and events brand in the programmatic advertising and AdTech industry

AdExchanger is the premier trade publication dedicated to the digital advertising and data technology industry. Founded in 2008 by John Ebbert, it has become the definitive source of news, analysis, and commentary for professionals operating within the programmatic advertising ecosystem, covering topics such as data-driven marketing, ad exchanges, DSPs, SSPs, identity, privacy, and emerging technologies shaping the industry. The publication serves a highly targeted audience of advertising technology executives, marketers, agency professionals, and publishers. Its editorial coverage spans breaking news, in-depth features, opinion pieces, and research reports, making it an essential daily read for anyone working in or adjacent to programmatic advertising. AdExchanger also produces influential industry events, most notably its annual Programmatic I/O conferences held in multiple cities, which bring together thousands of AdTech leaders for networking and education. AdExchanger is owned by Access Intelligence, a B2B media and events company. It holds a dominant position as the go-to trade media brand in AdTech, with strong brand recognition, a loyal subscriber base, and significant influence over industry discourse. Its newsletters, podcasts, and live events complement its digital editorial presence, making it a multi-channel media platform for the programmatic advertising community.