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Brief
AdExchanger

AdExchanger

AdExchanger delivers essential news, analysis, and insights that help advertising technology professionals navigate the rapidly evolving digital advertising ecosystem and make informed business decisions.

adexchanger.comNew York, New York, United StatesFounded 2008

Last updated May 30, 2026 by the ATDb Editorial Team

Industry
Trade Media/Publishing
Business Model
Media/Publishing
Target Market
Enterprise and Mid-Market
Employee Count
11-50
Revenue Range
$5M-$15M
API Available
No
Market Position

Leading independent trade publication in AdTech and MarTech

Overview

AdExchanger is the premier independent trade publication serving the digital advertising and marketing technology ecosystem. Founded in 2008, it provides comprehensive coverage of programmatic advertising, ad tech platforms, data privacy, identity solutions, and the evolving digital media landscape. The publication serves as an essential resource for advertising technology professionals, marketers, agencies, publishers, and vendors. AdExchanger's content includes daily news articles, in-depth analysis, podcasts, research reports, and video interviews with industry leaders. The company also produces influential industry events including the AdExchanger Industry Preview conference and Programmatic I/O summit. Its editorial coverage focuses on the intersection of advertising, technology, and data, with particular emphasis on programmatic advertising, privacy regulations, identity solutions, retail media, and connected TV. The publication has established itself as a trusted voice in the AdTech industry, known for independent journalism and thought leadership. AdExchanger reaches a highly engaged audience of C-level executives, product managers, engineers, and marketing professionals who rely on its content to stay informed about industry trends, platform updates, regulatory changes, and strategic shifts in the digital advertising landscape.

Products & Features

AdExchanger.com

Daily news and analysis covering programmatic advertising, ad tech, martech, and data-driven marketing

AdExchanger Talks Podcast

Weekly podcast featuring interviews with industry leaders and deep dives into AdTech topics

Industry Preview

Annual flagship conference bringing together AdTech industry leaders to discuss trends and predictions

Programmatic I/O

Conference focused on programmatic advertising technology and strategy

Research Reports

In-depth research and analysis on key industry topics and trends

Video Content

Video interviews and panel discussions with industry executives

Key Features
Daily industry news coverageIn-depth analysis and commentaryIndustry events and conferencesPodcast programmingResearch reportsVideo interviewsNewsletter distributionThought leadership content
Use Cases
Stay informed on AdTech industry news and trendsResearch competitive landscape and market dynamicsUnderstand regulatory changes and privacy developmentsLearn about new technologies and platformsNetwork with industry peers at eventsVendor marketing and thought leadershipProfessional development and education
Customer Segments
Ad Tech Vendors and PlatformsAgencies and Trading DesksPublishers and Media CompaniesBrands and AdvertisersData and Identity CompaniesMarketing Technology ProvidersIndustry Consultants and Analysts

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