Sarah Sluis

Sarah Sluis is one of the AdTech industry's most authoritative journalists, having spent over a decade at AdExchanger building a reputation for rigorous, technically sophisticated coverage of the programmatic advertising supply chain. She is particularly recognized for her ability to translate complex infrastructure concepts — header bidding mechanics, supply-path optimization, auction dynamics — into clear, actionable reporting that is read by executives, engineers, and strategists across the industry. At AdExchanger, Sluis has chronicled some of the most consequential shifts in digital advertising, including the rise and maturation of header bidding, the consolidation of the SSP landscape, the growing tension between publishers and dominant platforms, and the downstream effects of privacy regulation on publisher revenue. Her interviews with senior leaders at major SSPs, DSPs, and publisher organizations have made her a trusted conduit between the technical and business sides of the ecosystem. As a Senior Editor, she shapes editorial direction on supply-side and publisher-focused coverage at one of the industry's most influential trade publications. Her work is frequently cited in industry discussions, conference panels, and company communications, reflecting her standing as a genuine thought leader whose reporting moves conversations forward in the AdTech community.

• Established herself as AdExchanger's leading voice on supply-side and publisher programmatic coverage over more than a decade
• Produced landmark reporting on the header bidding revolution that helped define industry understanding of the technology
• Regularly cited and referenced by industry executives and analysts as a primary source on programmatic supply chain dynamics

• AdExchanger