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Zach Rodgers

Thought Leader

Zach Rodgers is a senior editor at AdExchanger, the leading trade publication covering programmatic advertising and digital marketing technology. Over a career spanning more than 15 years, he has become one of the most recognized journalists in the AdTech space, known for breaking news on major industry developments and providing authoritative analysis on topics ranging from supply-path optimization to the deprecation of third-party cookies. His work is essential reading for executives, investors, and practitioners navigating the rapidly shifting digital advertising landscape. Rodgers joined AdExchanger after earlier editorial stints at ClickZ and other digital media outlets, where he built his foundational expertise in digital advertising. At AdExchanger, he has covered landmark regulatory developments including GDPR and CCPA, the rise and evolution of header bidding, identity resolution challenges, and the ongoing transformation of the open web's advertising infrastructure. His interviews with C-suite leaders and his deep sourcing across buy-side, sell-side, and technology vendors give his reporting unusual depth and credibility. As a thought leader in AdTech journalism, Rodgers occupies a unique position: he is not a vendor or operator, but his coverage shapes how the industry understands itself. His long-form features and news analysis are frequently cited in earnings calls, investor decks, and policy discussions, reflecting the outsized influence that rigorous trade journalism can have on a complex, fast-moving industry.

Based: New York, New York, United StatesConnections: 3

Last updated Sep 27, 2026 by the ATDb Editorial Team

AI-drafted from public sources8 sources cited

Years in industry
15 years

Bio

Zach Rodgers is a senior editor at AdExchanger, the leading trade publication covering programmatic advertising and digital marketing technology. Over a career spanning more than 15 years, he has become one of the most recognized journalists in the AdTech space, known for breaking news on major industry developments and providing authoritative analysis on topics ranging from supply-path optimization to the deprecation of third-party cookies. His work is essential reading for executives, investors, and practitioners navigating the rapidly shifting digital advertising landscape. Rodgers joined AdExchanger after earlier editorial stints at ClickZ and other digital media outlets, where he built his foundational expertise in digital advertising. At AdExchanger, he has covered landmark regulatory developments including GDPR and CCPA, the rise and evolution of header bidding, identity resolution challenges, and the ongoing transformation of the open web's advertising infrastructure. His interviews with C-suite leaders and his deep sourcing across buy-side, sell-side, and technology vendors give his reporting unusual depth and credibility. As a thought leader in AdTech journalism, Rodgers occupies a unique position: he is not a vendor or operator, but his coverage shapes how the industry understands itself. His long-form features and news analysis are frequently cited in earnings calls, investor decks, and policy discussions, reflecting the outsized influence that rigorous trade journalism can have on a complex, fast-moving industry.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Programmatic AdvertisingPrivacy Regulation (GDPR, CCPA)Third-Party Cookie DeprecationHeader BiddingSupply-Path OptimizationIdentity ResolutionAdTech JournalismDigital Advertising Policy

Speaking topics

Programmatic advertising trendsPrivacy regulation and AdTechThird-party cookie deprecation and identity alternativesSupply-path optimizationThe future of the open web advertising ecosystem

Recognition

Notable achievements

  • Long-tenured senior editor at AdExchanger, the AdTech industry's most influential trade publication
  • Covered major industry inflection points including GDPR implementation, the rise of header bidding, and Google's Privacy Sandbox developments
  • Built a reputation as one of the most trusted and widely-read journalists covering programmatic advertising

Publications

  • AdExchanger
  • ClickZ
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