Allison Schiff
Allison Schiff is the Managing Editor at AdExchanger, where she has spent over a decade becoming one of the most authoritative voices in advertising technology journalism. She is widely recognized for her ability to translate complex programmatic, privacy, and identity topics into clear, incisive reporting that industry professionals rely on to navigate rapidly shifting landscapes. Her byline is synonymous with credibility in adtech circles, and her coverage has directly influenced how the industry understands and discusses pivotal transitions such as the deprecation of third-party cookies, the rise of clean rooms, and the evolution of identity resolution. Schiff's reporting spans the full breadth of the adtech ecosystem — from supply chain transparency and header bidding mechanics to GDPR, CCPA, and the broader global privacy regulatory wave. She regularly breaks news on mergers, acquisitions, and strategic pivots among major platforms, agencies, and independent adtech vendors. Her interviews with C-suite executives and policy leaders have helped surface nuanced perspectives on contentious issues like Google's Privacy Sandbox and the future of audience targeting. Beyond her editorial output, Schiff contributes to AdExchanger's event programming and has moderated panels at industry conferences. Her work has helped establish AdExchanger as the publication of record for programmatic advertising professionals, and her editorial leadership has shaped the publication's voice during some of the most consequential years in digital advertising history.
Last updated Jun 6, 2026 by the ATDb Editorial Team · Connections updated Jun 24, 2026
- Years in industry
- 12 years
Bio
Allison Schiff is the Managing Editor at AdExchanger, where she has spent over a decade becoming one of the most authoritative voices in advertising technology journalism. She is widely recognized for her ability to translate complex programmatic, privacy, and identity topics into clear, incisive reporting that industry professionals rely on to navigate rapidly shifting landscapes. Her byline is synonymous with credibility in adtech circles, and her coverage has directly influenced how the industry understands and discusses pivotal transitions such as the deprecation of third-party cookies, the rise of clean rooms, and the evolution of identity resolution. Schiff's reporting spans the full breadth of the adtech ecosystem — from supply chain transparency and header bidding mechanics to GDPR, CCPA, and the broader global privacy regulatory wave. She regularly breaks news on mergers, acquisitions, and strategic pivots among major platforms, agencies, and independent adtech vendors. Her interviews with C-suite executives and policy leaders have helped surface nuanced perspectives on contentious issues like Google's Privacy Sandbox and the future of audience targeting. Beyond her editorial output, Schiff contributes to AdExchanger's event programming and has moderated panels at industry conferences. Her work has helped establish AdExchanger as the publication of record for programmatic advertising professionals, and her editorial leadership has shaped the publication's voice during some of the most consequential years in digital advertising history.
Career
Senior Editor
AdExchanger · prior to Managing Editor role
Reporter / Staff Writer
AdExchanger · early tenure
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Served as Managing Editor of AdExchanger, the leading trade publication for programmatic advertising professionals
- Produced extensive long-form coverage of Google's Privacy Sandbox and the industry-wide response to cookie deprecation
- Broke and contextualized major adtech M&A stories and platform policy shifts over more than a decade of reporting
Publications
- AdExchanger