Jarrod Martin

Jarrod Martin is one of AdTech's most prominent executives at the convergence of data strategy, identity resolution, and media transformation. Named Chief Transformation Officer of Omnicom Media in 2026, he brings deep operational experience from leading two of the industry's most data-centric organizations — Acxiom and Kinesso — giving him a rare vantage point on how data infrastructure, addressability, and AI-driven media execution intersect at scale. Martin served as Global CEO of Kinesso, IPG Mediabrands' data and technology engine, where he was instrumental in building out its identity-driven programmatic capabilities and integrating Acxiom's data assets into media activation workflows. He subsequently took on the role of Global CEO of Acxiom, IPG's foundational data business, overseeing one of the largest consumer data platforms in the world and steering its evolution in a privacy-first, post-cookie landscape. His leadership across both entities positioned him as a key architect of IPG's data-driven marketing stack. In his current role at Omnicom Media, Martin is tasked with driving organizational and technological transformation across one of the world's largest media holding companies, applying his expertise in data, identity, and AI-powered media to reshape how Omnicom's agencies operate and compete. His career trajectory reflects a broader industry shift toward treating data infrastructure as a core strategic asset rather than a back-office function.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026