Chrissie Hanson

Chrissie Hanson is one of the most respected strategic leaders in the global advertising and media industry, serving as Global Chief Strategy Officer at dentsu. In this role, she is responsible for driving the strategic vision across dentsu's vast network of agencies and capabilities, helping brands navigate the increasingly complex intersection of data, technology, and human behavior. Her work is characterized by a commitment to building strategies that are both commercially rigorous and deeply rooted in cultural and consumer insight. Hanson's career spans decades of senior strategic leadership across major holding groups and agency networks. Prior to her current role at dentsu, she held senior strategy positions at OMD, where she was instrumental in elevating the agency's strategic product and thought leadership on a global scale. Her trajectory reflects a consistent pattern of operating at the highest levels of media strategy, with a particular focus on how emerging technologies — including data and identity solutions — reshape the relationship between brands and audiences. Beyond her day-to-day leadership, Hanson is recognized as a thought leader who contributes to industry conversations around the future of media, the role of creativity in effectiveness, and the evolving standards of audience measurement and targeting. She is frequently cited in industry press and participates in major advertising forums, lending her voice to discussions about responsible data use, brand safety, and the strategic imperatives facing advertisers in a post-cookie world.

Last updated Aug 25, 2026 by ATDb automated enrichment