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Susan Kingston-Brown

Operator

Susan Kingston-Brown serves as Global Brand President of UM, the global media agency network, following its integration into Omnicom Media in 2026. In this role, she is responsible for stewarding the UM brand globally, overseeing its strategic positioning, client relationships, and media capabilities across markets. Her appointment reflects the significant organizational transformation underway as UM transitions under Omnicom's expanded media group structure following Omnicom's acquisition of IPG. Kingston-Brown brings extensive experience in media agency leadership and brand strategy to her role. Her career has spanned senior positions within large agency holding company environments, with a focus on connecting media investment to measurable brand outcomes. She is recognized for her ability to navigate complex organizational structures while maintaining a client-centric approach to media planning and buying. As Global Brand President, Kingston-Brown plays a pivotal role in ensuring UM retains its distinct identity and value proposition within the broader Omnicom Media portfolio, which includes agencies such as OMD and PHD. Her leadership is critical during a period of significant industry consolidation and transformation, as agencies adapt to evolving data privacy regulations, the deprecation of third-party cookies, and the growing importance of retail media and connected TV.

Last updated Jul 10, 2026 by ATDb automated enrichment

Role
Global Brand President, UM
Company
UM (Universal McCann)
Connections
1
Years in industry
20 years

Bio

Susan Kingston-Brown serves as Global Brand President of UM, the global media agency network, following its integration into Omnicom Media in 2026. In this role, she is responsible for stewarding the UM brand globally, overseeing its strategic positioning, client relationships, and media capabilities across markets. Her appointment reflects the significant organizational transformation underway as UM transitions under Omnicom's expanded media group structure following Omnicom's acquisition of IPG. Kingston-Brown brings extensive experience in media agency leadership and brand strategy to her role. Her career has spanned senior positions within large agency holding company environments, with a focus on connecting media investment to measurable brand outcomes. She is recognized for her ability to navigate complex organizational structures while maintaining a client-centric approach to media planning and buying. As Global Brand President, Kingston-Brown plays a pivotal role in ensuring UM retains its distinct identity and value proposition within the broader Omnicom Media portfolio, which includes agencies such as OMD and PHD. Her leadership is critical during a period of significant industry consolidation and transformation, as agencies adapt to evolving data privacy regulations, the deprecation of third-party cookies, and the growing importance of retail media and connected TV.

Expertise & education

Expertise

Global Media StrategyBrand ManagementMedia Agency OperationsData-Driven MarketingProgrammatic AdvertisingConnected TVRetail MediaAgency Holding Company Structures

Speaking topics

Media Agency TransformationBrand Strategy in a Consolidated Media LandscapeData-Driven Media PlanningIndustry Consolidation and Its Impact on Clients

Recognition

Notable achievements

  • Appointed Global Brand President of UM following Omnicom's acquisition and integration of IPG's media agencies in 2026
  • Responsible for maintaining UM's distinct brand identity within the newly formed Omnicom Media group
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