Finecast
CTVfinecast.com
CTV / Addressable TV · part of WPP plc
Last updated May 9, 2026 by the ATDb Editorial Team · Connections updated May 11, 2026
At a glance
Finecast is WPP Media's CTV / addressable TV trading desk — launched 2017 by GroupM. Aggregates linear + addressable + connected TV inventory across publishers for cross-platform buying. Now part of WPP Media (post-2025 GroupM rebrand).
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