Finecast

Merged

London, England, United Kingdom · Founded 2017

51-200 employees

Sourced & current · updated Jul 20, 2026Website

Finecast is WPP Media's CTV / addressable TV trading desk — launched 2017 by GroupM. Aggregates linear + addressable + connected TV inventory across publishers for cross-platform buying. Now part of WPP Media (post-2025 GroupM rebrand).

Where they sit

Stack tier: Marketing Technology (C)

CTV Platform

Pioneer addressable TV trading desk within the GroupM/WPP network; capabilities now absorbed into WPP Media (via GroupM Nexus)

Ownership

Parent: WPP Media