WPP Creative

One of the world's largest creative and brand communications groups, operating as a core unit of WPP plc alongside WPP Media, WPP Production and WPP Enterprise Solutions

WPP Creative is one of four operating units established in WPP plc's February 2026 reorganization, which transformed WPP from a traditional holding company structure into a more integrated operating model. The unit consolidates WPP's creative, brand and communications capabilities under a single umbrella, bringing together some of the world's most recognized agency networks: Ogilvy, VML, AKQA, Landor, Burson and Design Bridge and Partners. This structure is designed to enable greater collaboration, resource sharing and integrated client service across disciplines including advertising, brand strategy, public relations, experience design and digital transformation. WPP Creative sits alongside WPP Media, WPP Production and WPP Enterprise Solutions as a core pillar of the reorganized WPP. By grouping its creative and communications agencies together, WPP aims to deliver more cohesive, end-to-end marketing solutions to global clients spanning brand identity, campaign creation, earned media and customer experience. The constituent agencies collectively serve many of the world's largest advertisers across virtually every industry sector. As a unit of WPP plc — one of the world's largest marketing services groups — WPP Creative commands significant global scale, with thousands of creative professionals operating across major markets worldwide. Its market position is defined by the combined heritage, capabilities and client relationships of its constituent networks, making it a leading force in global creative and brand communications services.