WPP Production

Largest holdco-owned integrated production unit globally, serving WPP's full agency and media network with centralized, scaled content production capabilities.

WPP Production is a large-scale content production entity launched by WPP plc in February 2026, formed by consolidating the production capabilities of Hogarth, Ogilvy, and VML into a single integrated unit. With approximately 10,000 employees worldwide, it represents one of the largest dedicated production organizations in the global marketing services industry. The unit is led by CEO Richard Glasson, who previously served as CEO of Hogarth, WPP's specialist production company. The £300M annual investment commitment signals WPP's strategic intent to make production a core, centralized competency rather than a fragmented capability spread across individual agencies. WPP Production serves as the production backbone for WPP's broader ecosystem, including WPP Media and its portfolio of creative agencies such as Ogilvy, VML, Grey, and others. Its remit spans the full spectrum of content production — from broadcast and digital video to social content, print, and experiential — enabling consistent, scalable, and cost-efficient delivery of creative assets across global campaigns. By centralizing production, WPP aims to eliminate duplication, reduce costs, and accelerate time-to-market for clients. In the AdTech and MarTech ecosystem, WPP Production occupies a unique position as a holdco-owned production utility that competes with independent production companies, in-house agency studios, and specialist content factories. Its scale and integration with WPP's media buying and creative networks give it a structural advantage in delivering end-to-end campaign execution. The consolidation also reflects broader industry trends toward operational efficiency and the growing importance of high-volume, technology-enabled content production in an omnichannel media environment.