WPP Media’s Adam Shlachter: At Cannes, Creators have Gone From ‘Rough and Raw’ to ‘Primetime Programming’

CANNES, France — Creator content has evolved from unpolished user-generated material into sophisticated prime-time programming, transforming how brands approach storytelling partnerships. Still, brands and agencies are still figuring out how best to connect creators and audiences. Naturally, it was a frequent topic at this year’s Cannes Lions. “The creators that we grew up with that […]

Last updated Jul 8, 2026 by ATDb automated enrichment