Brad Backenstose

Brad Backenstose serves as President of Clients at WPP Media, the media investment and planning arm of WPP, where he is responsible for overseeing client relationships, driving growth, and ensuring integrated media solutions across the group's portfolio. In this role, he works at the intersection of media strategy, client services, and business development for one of the largest media holding company networks in the world. WPP Media encompasses agencies including GroupM brands such as EssenceMediacom, Mindshare, and Wavemaker. Backenstose has built his career within the media agency and marketing services ecosystem, developing deep expertise in client leadership and media investment. His background reflects a trajectory through senior client-facing and strategic roles that have positioned him to lead at the enterprise level within WPP's media operations. His work involves aligning media capabilities with the evolving needs of major global advertisers. As President of Clients, Backenstose plays a central role in WPP Media's efforts to consolidate and grow its client base amid a rapidly shifting media landscape, including the rise of programmatic advertising, retail media, and data-driven planning. His leadership is focused on translating WPP Media's scale and technology investments into tangible outcomes for clients.

Last updated Oct 6, 2026 by ATDb automated enrichment