Creators are Becoming Television’s New Showrunners: WPP Media’s Adam Shlachter

CANNES, France — Creator-led video and traditional television are starting to resemble relatives at a family reunion. They arrived by different routes, insist they have nothing in common and are now sitting on the same living-room sofa. For advertisers, that convergence is creating new ways to reach audiences that may not consider television to be […]

Last updated Sep 14, 2026 by ATDb automated enrichment