Kate Scott-Dawkins
Kate Scott-Dawkins is the Global President, Business Intelligence at WPP Media.
Last updated Oct 7, 2026 by the ATDb Editorial Team
AI-drafted from public sources9 sources cited
Bio
Kate Scott-Dawkins is the Global President, Business Intelligence at WPP Media. WPP Media is WPP's global media collective. She authored WPP Media's intelligence framework report, which focuses on the capabilities that will shape competitive advantage through 2030. She also authors the company's ongoing This Year Next Year forecast series, which tracks global advertising revenue trends. She co-hosts the WPP Media Intelligence podcast, where she explores future scenarios for AI and advertising. She has appeared as a speaker at the WPP Rooftop at Cannes Lions, participating in panels on topics including the growth of women's sports and its implications for brands. Source 1: mediapost.com — WPP Media Report Frames 'Future Of Advertising ... Source 2: apple.com — Media Intelligence - Podcast Source 3: ppc.land — WPP Media sees AI as advertising's $1.3 trillion growth ... Source 4: wpp.com — Cannes Lions 2026 – the WPP Rooftop experience
Recognition
Publications
- GroupM 'This Year Next Year' Global End-of-Year Advertising Forecast (annual)
- GroupM Mid-Year Global Advertising Forecast (annual)