Kate Scott-Dawkins

Global President, Business Intelligence at GroupM

Her annual ad spend forecasts are among the most cited in the industry, making her a key thought leader and analyst whose work shapes advertiser and investor expectations globally.

Last updated Apr 25, 2026 by the ATDb Editorial Team

Bio

Kate Scott-Dawkins leads global business intelligence and media investment forecasting at GroupM, the world's largest media investment company. She is the primary author of GroupM's influential annual global advertising expenditure reports, which set the tone for industry investment expectations.

Expertise

Media Investment ForecastingGlobal Advertising MarketsBusiness Intelligence