WPP is Placing Media Teams “Literally in Clients’ Offices” – Buy-Side View with WPP Media’s James Weinberg

As media agencies take on more of a consultative role, WPP Media is placing agency staff  directly in clients' offices, in order to move closer to their commercial strategies. "I think it's feeling less like a supplier arrangement, and being more of an extension of their own marketing team," says James Weinberg, Executive Director at WPP Read More

Last updated Aug 23, 2026 by the ATDb Editorial Team