How Georgia-Pacific Rolled Out Its Own Programmatic Media Team

You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve to get flushed. At Georgia-Pacific, one of the leading global manufacturers of tissue, pulp, toilet paper and packaging products, Javier […] The post How Georgia-Pacific Rolled Out Its Own Programmatic Media Team appeared first on AdExchanger.

Last updated Jul 16, 2026 by ATDb automated enrichment