Erin Matts
Global Chief Experience Officer (Omnicom Precision Marketing Group) at Omnicom Group
Scaling data-driven marketing practices across major Omnicom agencies and platforms
Last updated May 31, 2026 by the ATDb Editorial Team
Erin Matts is a data-driven marketing executive whose career has spanned some of the most influential organizations in advertising and AdTech. She has held senior leadership roles at Acxiom, Viant, OMD, and Annalect — where she served as both CMO and CEO — before leading Hearts & Science as CEO; in February 2021 she was appointed Global Chief Experience Officer at Omnicom Precision Marketing Group, part of Omnicom Group. Her work across these organizations reflects a consistent focus on connecting data, technology, and human experience to drive marketing effectiveness at scale.
CMO, then CEO
Annalect
CEO
Hearts & Science
Executive
OMD
Executive
Viant
Executive
Acxiom
- Served as CEO of Hearts & Science, leading the data-driven agency through a period of significant growth within the Omnicom network.
- Held both CMO and CEO roles at Annalect, Omnicom's data and analytics engine, helping shape its data-driven marketing capabilities.
- Appointed Global Chief Experience Officer at Omnicom Precision Marketing Group, driving integrated experience strategy across Omnicom Group's precision marketing portfolio.
- Built foundational AdTech expertise through earlier roles at Viant and Acxiom, bridging data infrastructure and programmatic activation across multiple market cycles.