Chief Revenue Officer at Quad
Matts is known for scaling revenue operations at data-driven AdTech companies, with particular depth in people-based advertising and identity resolution developed through senior roles at Viant and Acxiom.
Last updated Feb 27, 2026 by AI Enrichment
Erin Matts is a senior AdTech executive recognized for her ability to build and scale revenue organizations at the intersection of data, identity, and programmatic media. As Chief Revenue Officer at Quad, she leads commercial strategy for the company's integrated marketing execution platform, helping brands connect data-driven insights with physical and digital media delivery. Her career reflects a consistent focus on translating complex data and technology capabilities into measurable business outcomes for marketers and agencies. Matts built significant industry credibility through leadership roles at Viant Technology, where she was instrumental in advancing the company's people-based advertising approach, and at Acxiom, a foundational player in data and identity solutions. These experiences gave her a rare combination of depth in both the supply-side data infrastructure and the demand-side activation layers of the AdTech stack, positioning her as a trusted partner to brands navigating the shift away from third-party cookies toward durable identity solutions. Throughout her career, Matts has been a practitioner-operator focused on revenue growth, team building, and go-to-market strategy rather than a purely public-facing thought leader. Her expertise spans programmatic advertising, data strategy, identity resolution, and privacy-compliant marketing, making her a respected figure in an industry undergoing significant structural change.
Viant Technology
Acxiom