Performance TV Is Ready to Perform, but Measurement Needs to Hurry Up: Starcom’s Kristin Haarlow

CANNES, France – Connected TV has gained the audience, advertising inventory and buying flexibility needed to become a serious performance channel. Its measurement systems, however, are still searching for their boarding passes. That was the assessment from Kristin Haarlow, chief investment officer of Starcom, during a panel discussion moderated by Mike Shields on behalf of […]

Last updated Sep 1, 2026 by ATDb automated enrichment