Kristin Haarlow

Kristin Haarlow serves as Chief Investment Officer at Starcom, the Publicis Groupe media agency known for its human-centric approach to media planning and buying. In this role, she oversees the agency's investment strategy across linear, digital, and emerging media channels, guiding how client budgets are deployed in an increasingly fragmented and data-driven media landscape. Her leadership is central to Starcom's ability to negotiate and activate media investments at scale on behalf of major global brands. Haarlow has built her career within the Publicis Groupe ecosystem, developing deep expertise in media investment, audience strategy, and the evolving intersection of traditional and programmatic buying. Her work spans the full investment spectrum, from upfront television negotiations to digital and addressable media, reflecting the industry's broader shift toward convergent buying strategies. She has been instrumental in helping Starcom clients navigate the transition from legacy media models to more data-informed, outcome-oriented investment approaches. As a senior leader at one of the most prominent media agencies in the world, Haarlow represents the operator class of AdTech and media industry professionals who translate strategic vision into tangible media value for clients. Her role positions her at the intersection of media, data, and technology, making her a key figure in conversations around audience-based buying, cross-platform measurement, and the future of media investment.

• Employee

  Starcom

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