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Brief
Hill & Knowlton was rebranded to Burson (Jul 2024)— see Burson for current status. See the full lineage →

Hill & Knowlton

Public Relations & CommunicationsAgency

Provided strategic communications, public affairs, and reputation management services to major corporations and governments worldwide, leveraging nearly a century of industry expertise.

Last updated Jul 22, 2026 by the ATDb Editorial Team

Founded
1927
HQ
New York, New York, United States
Parent
Connections
7

At a glance

Employees
5001-10000
Revenue
$500M+
2integrations3competitors1corporate family

About

Was one of the largest and most globally recognized PR agencies in the world prior to its merger into Burson in 2024.

Hill & Knowlton was one of the world's most prominent public relations and communications agencies, with roots stretching back to its founding in 1927 by John W. Hill and Don Knowlton in Cleveland, Ohio. Over nearly a century, it grew into a global powerhouse with offices across dozens of countries, serving multinational corporations, governments, and major institutions across virtually every industry sector. The agency built its reputation on strategic communications, crisis management, public affairs, corporate reputation, and integrated marketing services, becoming a cornerstone of WPP's communications portfolio. Throughout its history, Hill & Knowlton was known for landmark campaigns and, at times, controversial work that shaped the modern PR industry. It advised Fortune 500 companies, sovereign governments, and NGOs on some of the most complex communications challenges of their eras. Its capabilities spanned media relations, digital communications, stakeholder engagement, executive positioning, and issues management, making it a full-service strategic communications partner for clients navigating high-stakes environments. On July 1, 2024, WPP merged Hill & Knowlton with fellow WPP agency BCW (Burson Cohn & Wolfe) to create Burson, a new combined entity named in honor of PR legend Harold Burson. The Hill & Knowlton brand was retired as part of the merger, with its people, clients, and capabilities absorbed into Burson, which launched as one of the largest PR agencies in the world. The creation of Burson represented WPP's strategic consolidation of its top-tier communications assets.

Business model

Agency

Target market

Enterprise

What they offer

  • Corporate Communications

    Strategic counsel and execution for corporate reputation, executive positioning, and stakeholder engagement.

  • Crisis & Issues Management

    Rapid-response and long-term crisis communications planning and management for high-stakes situations.

  • Public Affairs

    Government relations, policy communications, and advocacy services across global markets.

  • Digital & Social Media

    Integrated digital communications, social media strategy, and content creation services.

  • Financial Communications

    Investor relations, M&A communications, and financial media relations support.

Key features

Global network spanning dozens of countriesNearly a century of PR industry experienceIntegrated public affairs and corporate communicationsCrisis communications expertiseDeep sector specialization across industries

Use cases

Corporate reputation managementGovernment and regulatory affairsCrisis communications and issues managementMergers and acquisitions communicationsBrand and executive positioningStakeholder and investor relations

Customer segments

Fortune 500 corporationsGovernments and sovereign entitiesFinancial institutionsHealthcare and pharmaceutical companiesTechnology companiesNGOs and non-profit organizations

Tech & specs

Technology stack

Media monitoring and analytics platformsSocial listening toolsDigital content management systemsCRM and stakeholder mapping tools

Security & compliance

GDPR

Deployment

Service-based (agency model)

API

No

Corporate history
  1. 1927 · Founded
  2. 2024Became Burson
Connection details
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