Facebook Video

Was the dominant social video advertising product globally, leveraging Facebook's unmatched scale of over 2 billion daily active users and industry-leading audience targeting capabilities.

Facebook Video Ads was the video advertising product offered through Facebook's Business platform, part of Meta Platforms (formerly Facebook, Inc.). It allowed advertisers of all sizes to create and distribute video ad campaigns across Facebook's massive global user base, leveraging the platform's sophisticated targeting capabilities based on demographics, interests, behaviors, and custom audiences. The product encompassed a variety of video ad formats including in-feed video ads, in-stream ads that appeared within Facebook Watch content and Live videos, Stories ads, and Reels ads, giving brands multiple touchpoints to engage users throughout their time on the platform. Facebook Video Ads was deeply integrated into the broader Meta Ads ecosystem, managed through Meta Ads Manager and the Meta Business Suite. Advertisers could set objectives ranging from brand awareness and reach to video views, conversions, and app installs, with video-specific metrics such as ThruPlay and cost-per-10-second view helping optimize campaign performance. The platform's machine learning-driven delivery system automatically optimized video ad placements to maximize results against chosen objectives. As Meta evolved its advertising infrastructure, Facebook Video Ads as a distinct branded product was gradually absorbed and rebranded under the unified 'Meta Ads' umbrella following Facebook's corporate rebrand to Meta Platforms in October 2021. The standalone 'Facebook Video Ads' branding was retired as Meta consolidated its advertising products — spanning Facebook, Instagram, Messenger, and the Audience Network — into a single cohesive Meta advertising platform, making the original Facebook Video Ads identity effectively defunct as a separate product brand.