Mention

Mention is positioned as a mid-market to enterprise social media monitoring solution, competing in the crowded social listening space. Following its acquisition by Hootsuite, it has strengthened its position by offering integrated social media management and monitoring capabilities. The platform differentiates itself through its extensive source coverage, real-time monitoring capabilities, and user-friendly interface.

Mention is a comprehensive social media monitoring and analytics platform founded in 2012 that enables businesses and individuals to track brand mentions, monitor competitors, and analyze social media performance across multiple channels. The platform aggregates data from over 1 billion sources daily, including social networks, news sites, blogs, forums, and review platforms, providing real-time alerts and insights to help organizations manage their online reputation and engage with their audience effectively. The company serves a diverse range of clients from small businesses to enterprise organizations, offering tools for social listening, sentiment analysis, competitive intelligence, and influencer identification. Mention was acquired by Myntelligence (a Hootsuite company) in 2021, continuing to operate as a distinct product while benefiting from integration opportunities within the broader Hootsuite ecosystem. The platform has established itself as a valuable tool for marketing teams, PR professionals, and customer service departments seeking to understand and respond to online conversations about their brands.