Mention

Accessible, mid-market social listening and media monitoring platform positioned as a cost-effective alternative to enterprise tools like Brandwatch and Meltwater

Mention is a cloud-based media monitoring and social listening platform founded in 2012, designed to help businesses track brand mentions, monitor competitors, and analyze audience sentiment across social media, news sites, blogs, forums, and other online sources. The platform aggregates data from millions of sources in real time, enabling marketing teams, PR professionals, and agencies to stay informed about conversations relevant to their brand or industry. Mention has positioned itself as an accessible yet powerful alternative to enterprise-grade listening tools, targeting SMBs and mid-market companies that need actionable insights without the complexity or cost of larger platforms. Mention was acquired by Mynewsdesk, a Swedish PR and communications software company, in 2018, becoming part of a broader suite of PR and media intelligence tools. Despite the acquisition, Mention has continued to operate as a distinct brand and product, maintaining its own website, pricing structure, and customer base. The platform integrates with tools like Hootsuite, Slack, and various CRM systems, making it a practical choice for teams already embedded in common marketing and communications workflows. Within the AdTech and MarTech ecosystem, Mention occupies the social listening and brand monitoring segment, competing with tools like Brandwatch, Talkwalker, Sprout Social, and Meltwater. Its value lies in democratizing media monitoring — offering real-time alerts, sentiment analysis, influencer identification, and competitive benchmarking through an intuitive interface that does not require deep technical expertise to operate effectively.