Mention
Mention enables brands and agencies to monitor online conversations in real time across millions of sources, delivering actionable insights on brand reputation, competitor activity, and audience sentiment through an easy-to-use interface.
Last updated May 11, 2026 by AI Enrichment
- Industry
- Social Listening & Brand Monitoring
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 51-200
- Funding
- $4M
- Revenue Range
- $5M-$20M
- Parent Company
- Mynewsdesk
- API Available
- Yes
Market Position
Accessible, mid-market social listening and media monitoring platform positioned as a cost-effective alternative to enterprise tools like Brandwatch and Meltwater
Overview
Mention is a cloud-based media monitoring and social listening platform founded in 2012, designed to help businesses track brand mentions, monitor competitors, and analyze audience sentiment across social media, news sites, blogs, forums, and other online sources. The platform aggregates data from millions of sources in real time, enabling marketing teams, PR professionals, and agencies to stay informed about conversations relevant to their brand or industry. Mention has positioned itself as an accessible yet powerful alternative to enterprise-grade listening tools, targeting SMBs and mid-market companies that need actionable insights without the complexity or cost of larger platforms. Mention was acquired by Mynewsdesk, a Swedish PR and communications software company, in 2018, becoming part of a broader suite of PR and media intelligence tools. Despite the acquisition, Mention has continued to operate as a distinct brand and product, maintaining its own website, pricing structure, and customer base. The platform integrates with tools like Hootsuite, Slack, and various CRM systems, making it a practical choice for teams already embedded in common marketing and communications workflows. Within the AdTech and MarTech ecosystem, Mention occupies the social listening and brand monitoring segment, competing with tools like Brandwatch, Talkwalker, Sprout Social, and Meltwater. Its value lies in democratizing media monitoring — offering real-time alerts, sentiment analysis, influencer identification, and competitive benchmarking through an intuitive interface that does not require deep technical expertise to operate effectively.
Products & Features
Brand Monitoring
Real-time tracking of brand mentions across social media, news, blogs, forums, and the web
Competitive Intelligence
Monitor competitor mentions and benchmark brand performance against rivals
Sentiment Analysis
Automated analysis of the tone and sentiment behind online mentions
Influencer Identification
Discover key influencers talking about your brand or industry
Alerts & Notifications
Instant email or in-app alerts when new mentions are detected
Analytics & Reporting
Dashboards and exportable reports summarizing mention volume, reach, and sentiment trends
Social Media Publishing
Basic social media scheduling and publishing capabilities integrated within the platform
Key Features
Real-time mention tracking across 1 billion+ sourcesSentiment analysis and emotion detectionCustomizable Boolean search queriesCompetitor monitoring and benchmarkingInfluencer discovery and scoringAutomated email and Slack alertsHistorical data accessMulti-language monitoringTeam collaboration and workflow toolsAPI access for custom integrations
Use Cases
Brand reputation management and crisis monitoringPR campaign tracking and media coverage analysisCompetitive intelligence and market researchInfluencer identification for marketing campaignsCustomer feedback and sentiment analysisSocial media engagement and community managementAgency client reporting and monitoring
Customer Segments
Marketing teams at SMBs and mid-market companiesPR and communications professionalsDigital marketing agenciesE-commerce brandsStartups monitoring brand growthEnterprise teams seeking lightweight monitoring tools
Connections