Mynewsdesk

Leading PR and digital newsroom SaaS platform in the Nordic region with growing international presence

Mynewsdesk is a Stockholm-based SaaS company founded in 2004 that provides an all-in-one public relations and communications platform. The platform enables companies to publish and distribute press releases, manage media contacts, monitor brand mentions, and engage journalists and influencers. It serves as a digital newsroom solution, allowing brands to centralize their communications assets and amplify their stories across multiple channels. In the AdTech and MarTech ecosystem, Mynewsdesk occupies a niche at the intersection of PR technology and content marketing. Its tools support earned media strategies, which complement paid media efforts, making it relevant to broader marketing technology stacks. The platform integrates media monitoring, SEO-optimized press release distribution, and analytics to help communications teams measure the impact of their PR activities. Mynewsdesk has grown to serve thousands of customers across Europe and beyond, positioning itself as a leading PR software provider in the Nordic region and expanding internationally. The company has made acquisitions to broaden its capabilities and has been backed by growth investment. It competes with global PR platforms like Cision, Meltwater, and PR Newswire, differentiating itself through its user-friendly digital newsroom concept and strong presence in the Scandinavian market.