Ipsos

One of the top three largest market research firms globally, with strong positioning in advertising effectiveness, brand tracking, and audience measurement for enterprise clients.

Ipsos is one of the world's largest market research and insights companies, headquartered in Paris, France. Founded in 1975, the company operates across more than 90 markets and employs tens of thousands of professionals globally. In the AdTech and media ecosystem, Ipsos provides a broad suite of research-driven solutions including advertising pre-testing, campaign measurement, brand lift studies, audience profiling, and media consumption analytics. Its tools help brands, agencies, and media owners understand how advertising resonates with consumers and how to optimize spend for maximum impact. Within the AdTech landscape, Ipsos is particularly known for its Ipsos.Digital platform, its syndicated audience measurement services, and its creative testing tools such as Ipsos Creative Spark. The company also offers cross-media measurement capabilities and brand tracking solutions that integrate with digital advertising workflows. Ipsos competes with other large research firms like Nielsen, Kantar, and GfK, as well as specialized AdTech measurement vendors. Its scale, global footprint, and methodological rigor give it a strong position among enterprise advertisers and media companies seeking credible, third-party measurement. Ipsos has expanded its capabilities through acquisitions and technology investments, including the integration of AI and data science into its research platforms. The company is publicly traded on Euronext Paris and generates revenues in the range of €2 billion annually. Its significance in the AdTech ecosystem lies in providing the independent measurement and consumer insight layer that underpins advertising strategy, media planning, and campaign optimization for global brands.