Ipsos

One of the top three global market research firms alongside Nielsen and Kantar

Ipsos is one of the world's largest market research and consulting firms, founded in 1975 in France. While not a pure-play AdTech company, Ipsos provides critical research, data analytics, and audience intelligence services that support the advertising and marketing technology ecosystem. The company operates in over 90 countries and specializes in survey-based research, media measurement, brand tracking, and consumer insights that help advertisers, agencies, and media companies make data-driven decisions about their advertising strategies and campaigns. In the AdTech context, Ipsos serves as a research and measurement partner rather than a technology platform provider. Their services include advertising effectiveness studies, brand lift measurement, audience profiling, media consumption research, and digital analytics. Ipsos competes with other major market research firms and has established itself as a trusted third-party validator for advertising campaigns across traditional and digital channels. The company went public in 1999 and is listed on Euronext Paris, generating annual revenues exceeding €2 billion.