Market Logic Software

Leading provider of AI-powered insights management platforms for global enterprises

Market Logic Software is a leading provider of AI-powered insights management platforms that help global enterprises centralize, manage, and activate their market research and consumer insights. The company's flagship platform, DecisonFish, serves as a knowledge management system that aggregates insights from multiple sources including market research, consumer data, and competitive intelligence, making them searchable and actionable across organizations. While not a traditional AdTech company, Market Logic Software operates in the adjacent MarTech and insights technology space, serving major brands and enterprises that rely on consumer insights to inform their marketing, advertising, and business strategies. The platform enables faster decision-making by democratizing access to insights across marketing, innovation, strategy, and insights teams. Founded in the early 2000s, Market Logic Software has established itself as a significant player in the insights management category, competing with other knowledge management and insights platforms. The company serves Fortune 500 companies and global brands across industries including consumer goods, retail, financial services, and technology. By leveraging AI and natural language processing, the platform helps organizations maximize the ROI of their research investments and break down silos between different data sources and departments.