Provides access to the world's largest first-party data platform with verified respondents across 60+ countries, enabling brands and researchers to gather consumer insights at scale.
Last updated Feb 20, 2026 by AI Enrichment
Leading global provider of first-party consumer data and online research panels
Research Now SSI (formerly Dynata after a 2018 rebrand) was formed through the 2017 merger of Research Now and SSI (Survey Sampling International). The company operates as one of the world's largest first-party data and insights platforms, providing access to millions of consumers and business professionals for market research purposes. While not a traditional AdTech company, Research Now SSI plays a crucial role in the advertising ecosystem by providing audience insights, consumer data, and survey-based research that informs advertising strategies, campaign development, and media planning. The company serves market researchers, brands, media companies, and advertising agencies with tools for understanding consumer behavior, testing creative concepts, and measuring advertising effectiveness. Research Now SSI's panels span multiple countries and demographics, offering both quantitative and qualitative research capabilities. The company was acquired by private equity and operates under the Dynata brand as of 2018, though the Research Now SSI name is still recognized in the industry.
Access to millions of verified consumer and B2B respondents globally
Tools for creating and deploying market research surveys
Fraud detection and data validation for research integrity
Precise targeting capabilities for reaching specific demographics and psychographics