SurveyMonkey enables advertising technology through survey & research
SurveyMonkey is recognized as one of the most established and widely-used survey platforms globally, with strong brand recognition and market penetration across both consumer and enterprise segments. The company competes in the broader experience management and feedback software market.
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SurveyMonkey is a leading cloud-based survey and feedback management platform that enables organizations and individuals to create, distribute, and analyze surveys and questionnaires. Founded as one of the pioneers in online survey software, the company has evolved into a comprehensive experience management solution serving millions of users worldwide. The platform democratizes data collection by providing intuitive tools that require no technical expertise, making professional-grade survey research accessible to businesses of all sizes, educators, researchers, and individual users. The company's platform combines powerful survey design capabilities with advanced analytics and reporting features, enabling users to gather actionable insights from customers, employees, and target audiences. SurveyMonkey has expanded beyond basic survey functionality to offer specialized solutions for market research, customer satisfaction measurement, employee engagement, and event feedback. With a robust ecosystem of integrations and API capabilities, the platform seamlessly connects with popular business tools, allowing organizations to incorporate feedback collection into their existing workflows. The company serves a diverse customer base ranging from Fortune 500 enterprises to small businesses, non-profits, academic institutions, and individual professionals across virtually every industry vertical.
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Market Position
Classified as B in AdTech space. This indicates emerging player status.
Last updated: 10/25/2025