SurveyMonkey
SurveyMonkey provides an intuitive, scalable platform for creating and distributing surveys, enabling organizations of all sizes to gather actionable feedback and insights from customers, employees, and stakeholders with minimal technical expertise required.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Market Research & Customer Experience Technology
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market, Enterprise
- Employee Count
- 1001-5000
- Funding
- $280M
- Revenue Range
- $300M-$500M
- Parent Company
- Momentive
- API Available
- Yes
Leading online survey platform with significant brand recognition and market share in the self-service survey software category
SurveyMonkey, now operating as Momentive (the parent company rebranded in 2021), is a comprehensive experience management platform that provides survey and feedback solutions to businesses, researchers, and individuals worldwide. The platform enables users to create, distribute, and analyze surveys across multiple channels, offering powerful data collection and analytics capabilities. Originally founded as a simple online survey tool, SurveyMonkey has evolved into an enterprise-grade platform serving millions of users globally. While SurveyMonkey operates as part of Momentive, the SurveyMonkey brand remains active and continues to be the primary consumer-facing product. The platform serves a diverse customer base ranging from individual users and small businesses to Fortune 500 companies, offering solutions for market research, customer experience, employee engagement, and event feedback. In the broader AdTech and MarTech ecosystem, SurveyMonkey plays a crucial role in helping organizations gather first-party data and customer insights that inform marketing strategies, product development, and customer experience optimization. Momentive was taken private in 2021 through an acquisition by a consortium of investors, and the company continues to operate the SurveyMonkey platform alongside other experience management tools. The platform maintains its position as one of the most recognized names in online survey software, competing in the broader customer experience and market research technology space.
SurveyMonkey
Core online survey creation and distribution platform with templates, question types, and analytics
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Advanced survey platform for large organizations with enhanced security, collaboration, and integration features
SurveyMonkey CX
Customer experience management solution for tracking and improving customer satisfaction
SurveyMonkey Audience
Market research panel access for targeted survey responses from specific demographics
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