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Brief
SurveyMonkey

SurveyMonkey

Survey & Feedbacksurveymonkey.com

SurveyMonkey empowers organizations to gather actionable feedback from customers, employees, and markets through an intuitive, scalable platform that turns data into decisions.

Last updated Jul 14, 2026 by ATDb automated enrichment

Founded
1999
HQ
San Mateo, California, United States
Parent
Connections
35

At a glance

Employees
1001-5000
Funding
$280M
Revenue
$400M–$500M
27integrations5competitors2corporate family1acquisitions

About

One of the most widely used online survey platforms globally, with strong brand recognition across SMB and enterprise segments

SurveyMonkey is one of the world's most recognized online survey and feedback management platforms, founded in 1999 and headquartered in San Mateo, California. The company provides a cloud-based suite of tools that enable businesses, researchers, and individuals to design surveys, collect responses, and analyze data through intuitive dashboards and reporting features. With hundreds of millions of questions answered on its platform annually, SurveyMonkey serves a broad range of use cases including customer satisfaction (CSAT), employee engagement, market research, and brand tracking. The company operates as an independent entity under the SurveyMonkey brand, having reverted from the Momentive Global name back to SurveyMonkey following a leadership and strategic transition. Its product portfolio spans self-serve survey tools for individuals and SMBs, as well as enterprise-grade solutions with advanced analytics, panel access for market research, and integrations with major business platforms. SurveyMonkey's enterprise offering, SurveyMonkey Enterprise, provides enhanced security, compliance, and administrative controls tailored to large organizations. In the broader data and insights ecosystem, SurveyMonkey competes with platforms like Qualtrics, Medallia, and Typeform, differentiating itself through its ease of use, large user base, and accessible pricing. The platform's API and extensive integration library connect it to tools like Salesforce, HubSpot, Slack, and Microsoft Teams, making it a versatile component of customer experience and employee feedback workflows across industries.

Business model

SaaS

Target market

SMB, Mid-Market, Enterprise

What they offer

  • SurveyMonkey Core

    Self-serve survey creation and analysis tool for individuals and teams with templates, logic, and reporting

  • SurveyMonkey Enterprise

    Enterprise-grade survey platform with advanced security, SSO, admin controls, and team collaboration

  • SurveyMonkey Audience

    On-demand panel service for reaching targeted respondents for market research surveys

  • SurveyMonkey CX

    Customer experience management solution for tracking NPS, CSAT, and CES metrics

  • SurveyMonkey Engage

    Employee engagement and feedback solution for HR and people teams

  • SurveyMonkey Apply

    Application and awards management platform for grants, scholarships, and programs

  • Wufoo

    Online form builder product within the SurveyMonkey portfolio for data collection and payments

Key features

Drag-and-drop survey builder with 200+ templatesAdvanced skip logic and branchingReal-time results dashboard and analyticsAI-powered survey design suggestionsMulti-channel distribution (email, web, SMS, social)Benchmarking and comparative dataCustom branding and white-labelingRole-based access controls for teamsMultilingual survey supportNet Promoter Score (NPS) tracking

Use cases

Customer satisfaction and NPS measurementEmployee engagement and pulse surveysMarket research and consumer insightsProduct feedback collectionEvent and conference feedbackAcademic and nonprofit researchBrand tracking and awareness studiesHR and recruitment surveys

Customer segments

Small and medium-sized businessesEnterprise and Fortune 500 companiesMarket research professionalsHR and people operations teamsCustomer experience teamsAcademic and nonprofit researchersIndividual consumers and freelancers

Tech & specs

Technology stack

Cloud infrastructure (AWS)PythonJavaScript / ReactREST APIMachine learning for survey intelligenceData encryption (AES-256)

Security & compliance

SOC 2 Type IIGDPRCCPAHIPAA (Enterprise)ISO 27001Privacy Shield

Deployment

Cloud

API

Yes

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