Wufoo enables advertising technology through survey & research
Wufoo is positioned as a user-friendly, design-focused form builder in the competitive online forms and survey market. Known for its aesthetic appeal and ease of use, Wufoo targets users who prioritize visual design and simplicity alongside functionality. As part of the SurveyMonkey/Momentive portfolio, Wufoo benefits from enterprise resources while maintaining its distinct brand identity focused on beautiful, functional forms.
B2B SaaS with B2C components View similar →
Wufoo is a web-based form builder and survey solution provider that has established itself as a leading platform for creating custom online forms, surveys, and data collection tools without requiring programming expertise. Founded with the mission to democratize online data collection, Wufoo offers an intuitive drag-and-drop interface that enables users across technical skill levels to design professional forms, collect responses, and analyze data through integrated reporting tools. The platform serves a diverse customer base spanning small businesses, nonprofits, educational institutions, and enterprise organizations seeking streamlined data collection and management solutions. The company's platform supports a wide range of use cases including event registration, customer feedback collection, payment processing, lead generation, and internal workflow automation. Wufoo differentiates itself through its emphasis on aesthetic customization options, user-friendly design, and seamless integration capabilities with popular business applications. Operating on a software-as-a-service (SaaS) model, Wufoo delivers its entire form-building platform through web browsers without requiring software installation, ensuring accessibility and ease of deployment for organizations of all sizes. Wufoo was acquired by SurveyMonkey in 2011, allowing it to leverage additional resources while maintaining its distinct brand identity and product offering. The platform continues to focus on providing reliable uptime, robust data security, and responsive customer support to maintain its competitive position in the online forms and survey software market. Wufoo's approach combines simplicity with powerful features, making it accessible to non-technical users while offering advanced customization options for developers through comprehensive API access and flexible embed capabilities.
Showing 1 relationship with documented dates
Basic information available
Market Position
Classified as B in AdTech space. This indicates emerging player status.
Last updated: 11/15/2025