Wufoo enables advertising technology through survey & research
Wufoo positions itself as a user-friendly, design-focused form builder in the competitive online survey and data collection market. The company emphasizes ease of use and aesthetic customization, appealing to users who prioritize both functionality and visual presentation. Wufoo competes in a mature market segment with both established enterprise players and emerging startups.
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Wufoo is a web-based form builder and survey solution provider that enables organizations to create custom online forms, surveys, and data collection tools without requiring programming knowledge. The platform specializes in providing intuitive drag-and-drop functionality that allows users to design professional forms, collect responses, and analyze data through built-in reporting tools. Wufoo serves a diverse customer base ranging from small businesses and nonprofits to educational institutions and enterprise organizations seeking streamlined data collection and management solutions. The company has established itself as a user-friendly alternative in the online form and survey market, emphasizing ease of use, aesthetic customization options, and seamless integration capabilities with popular business applications. Wufoo's platform supports various use cases including event registration, customer feedback collection, payment processing, lead generation, and internal workflow automation. The solution is designed to reduce the technical barriers associated with online data collection while maintaining robust functionality for power users. Wufoo operates on a software-as-a-service (SaaS) model, delivering its form-building platform entirely through web browsers without requiring software installation. The company focuses on providing reliable uptime, data security, and responsive customer support to maintain its position in the competitive online forms and survey software market. Wufoo's approach combines simplicity with powerful features, making it accessible to non-technical users while offering advanced customization options for developers through API access and embed capabilities.
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Market Position
Classified as B in AdTech space. This indicates emerging player status.
Last updated: 10/26/2025