Wufoo

Established form builder platform within the SurveyMonkey/Momentive portfolio, serving SMB and mid-market customers

Wufoo is a web-based form builder and survey solution that enables users to create custom online forms, surveys, and data collection tools without programming knowledge. Founded in 2006, Wufoo pioneered the drag-and-drop form creation space and was acquired by SurveyMonkey in 2011. While not strictly an AdTech company, Wufoo serves the broader marketing technology ecosystem by providing lead generation forms, event registration, contact forms, and data collection tools that support marketing and advertising operations. The platform has been widely adopted by businesses, nonprofits, and educational institutions for its ease of use and integration capabilities. Wufoo's significance in the marketing technology landscape lies in its role as a data collection and lead capture tool that feeds into broader marketing and advertising workflows. The platform offers customizable templates, payment processing integration, reporting and analytics, and connections to popular marketing automation and CRM platforms. As part of the SurveyMonkey family (now Momentive), Wufoo continues to serve small to medium-sized businesses and teams within larger organizations who need quick, reliable form solutions without extensive technical resources.