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Brief
Satmetrix was acquired by NICE (2017).
Satmetrix

Satmetrix

Customer Experience Managementnice.com

Provides enterprise-grade Net Promoter Score and customer experience analytics to help organizations measure customer loyalty, predict behavior, and drive business growth through actionable insights.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
1995
HQ
San Mateo, California, United States
Parent
NICE
Connections
17

At a glance

Employees
51-200
Funding
acquired
Revenue
$10M-$50M
Stock
NASDAQ:SMTX
9integrations7competitors1corporate family
Marketing AnalyticsCustomer Engagement

About

Pioneer in NPS methodology and enterprise customer experience analytics, now integrated within NICE's broader CX platform

Satmetrix was a pioneer in customer experience management software, best known for co-developing the Net Promoter Score (NPS) methodology with Bain & Company and Fred Reichheld in 2003. The company provided enterprise-level customer feedback and analytics solutions that helped organizations measure and improve customer loyalty and satisfaction. In 2017, Satmetrix was acquired by NICE Ltd., a global enterprise software company, and was integrated into NICE's customer experience analytics portfolio. Today, Satmetrix operates as part of NICE's CX Analytics suite, continuing to deliver NPS-based customer analytics and experience management solutions under the NICE brand. The platform maintains its focus on helping enterprises collect, analyze, and act on customer feedback to drive business outcomes and improve customer relationships across multiple touchpoints.

Business model

SaaS

Target market

Enterprise

What they offer

  • NPX Pro

    Enterprise NPS platform for measuring and managing customer experience across touchpoints

  • Customer Analytics

    Advanced analytics and reporting tools for customer feedback and sentiment analysis

  • Journey Mapping

    Tools to visualize and optimize customer journeys based on feedback data

  • Closed-Loop Feedback

    Automated workflows to route feedback to appropriate teams for action

Key features

Net Promoter Score (NPS) measurement and trackingMulti-channel feedback collectionReal-time customer sentiment analysisPredictive analytics and customer behavior modelingAutomated alert and workflow managementRole-based dashboards and reportingText analytics and natural language processingIntegration with CRM and business systems

Use cases

Measuring and tracking customer loyalty across enterprise organizationsIdentifying at-risk customers and preventing churnOptimizing customer journey touchpointsBenchmarking customer experience against competitorsDriving customer-centric culture transformationLinking customer experience metrics to business outcomes

Customer segments

Enterprise B2C companiesFinancial servicesTelecommunicationsRetail and e-commerceHealthcareTechnology companies

Tech & specs

Technology stack

Cloud infrastructureNatural language processingMachine learning algorithmsRESTful APIsData visualization tools

Security & compliance

SOC 2GDPRISO 27001CCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 1995 · Founded
  2. 2017Acquired by NICE
    Still operating as part of NICE
Connection details
See alternatives to Satmetrix See integrations with Satmetrix (9)

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