Satmetrix

Satmetrix is a customer experience management (CEM) software provider specializing in Voice of Customer (VoC) solutions that enable enterprises to systematically capture, analyze, and operationalize customer feedback across multiple touchpoints. The company is notably recognized as a co-developer of the Net Promoter Score (NPS) methodology alongside Fred Reichheld and Bain & Company, positioning it as a pioneer in customer loyalty measurement and management. Satmetrix's platform combines survey tools, text analytics, predictive modeling, and closed-loop feedback capabilities to help organizations transform customer insights into actionable business strategies. The company serves mid-market to enterprise-level organizations across various industries including financial services, telecommunications, healthcare, retail, and technology sectors. Satmetrix's solutions are designed to integrate customer feedback data with operational systems, enabling real-time response to customer issues and strategic improvements based on comprehensive experience analytics. The platform emphasizes not just data collection but the entire feedback lifecycle, from measurement through analysis to action and business impact tracking. As a mature player in the customer experience management space, Satmetrix competes in an increasingly crowded market where customer-centricity has become a critical business imperative. The company's heritage as an NPS pioneer provides brand recognition and credibility, while its enterprise-focused approach positions it to serve organizations requiring sophisticated, scalable customer experience programs with advanced analytics capabilities and enterprise-grade security and compliance features.