Momentive

Leading survey and feedback platform with extensive market penetration across multiple verticals

Momentive, formerly known as SurveyMonkey, is a leading experience management platform that helps organizations collect, analyze, and act on feedback from customers, employees, and markets. The company provides survey and forms software combined with AI-powered analytics to help businesses make data-driven decisions. While primarily positioned in the customer experience and market research space rather than traditional advertising technology, Momentive's data collection and audience insights capabilities have applications in market research and consumer understanding that support marketing and advertising efforts. The company serves millions of users globally across various industries including technology, healthcare, retail, and financial services. Momentive went private in 2021 after being acquired by a consortium of investors and subsequently merged with GetFeedback. The platform offers solutions for customer satisfaction measurement, employee engagement, market research, and application feedback. With its extensive survey distribution network and panel services, Momentive provides brands with access to targeted audiences for research purposes, which indirectly supports advertising and marketing strategy development through consumer insights and market intelligence.