Momentive

Leading online survey and feedback platform with broad market penetration across business segments

Momentive operates as an agile experience management company that helps organizations collect, analyze, and act on feedback and data. The company provides a comprehensive platform for creating surveys, forms, and questionnaires to gather insights from customers, employees, and markets. Momentive is the parent brand of SurveyMonkey, one of the world's most recognized online survey tools, which it adopted as its corporate name in 2021 before being taken private. The company serves millions of users globally across various industries, offering solutions for market research, customer experience, employee engagement, and product feedback. Its platform combines survey creation tools with AI-powered analytics and integrations with popular business applications. Momentive operates as a subsidiary of Symphony Technology Group, which acquired the company in 2021 in a deal valued at approximately $1.5 billion, taking it private after its previous public listing as SurveyMonkey. While not a traditional AdTech company, Momentive plays a role in the broader marketing technology ecosystem by enabling marketers and advertisers to gather consumer insights, test creative concepts, measure brand awareness, and understand audience preferences. Its tools are frequently used for ad testing, brand tracking, and market segmentation research that inform advertising strategies and campaign optimization.