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Xavier Rees

Thought Leader

Xavier Rees is the Chief Executive Officer of AMV BBDO, one of the UK's largest and most creatively acclaimed advertising agencies, part of the global BBDO network. He is widely recognised for his leadership in fostering a culture of bold, effective creativity, steering the agency through significant industry transformation while maintaining its reputation for producing culturally resonant campaigns for major brands including Guinness, Mars, and the NHS.

Last updated Aug 25, 2026 by ATDb automated enrichment

Role
Chief Executive Officer
Company
AMV BBDO
Based
London, United Kingdom
Years in industry
20 years

Bio

Xavier Rees is the Chief Executive Officer of AMV BBDO, one of the UK's largest and most creatively acclaimed advertising agencies, part of the global BBDO network. He is widely recognised for his leadership in fostering a culture of bold, effective creativity, steering the agency through significant industry transformation while maintaining its reputation for producing culturally resonant campaigns for major brands including Guinness, Mars, and the NHS.

Career

  • Chief Executive Officer

    Havas London · 2016-2021

  • Senior Leadership Roles

    Various agencies · Prior to 2016

Expertise & education

Expertise

Brand StrategyCreative AdvertisingAgency LeadershipBrand EffectivenessIntegrated CampaignsMedia and Communications StrategyClient ManagementAgency Culture and Talent

Speaking topics

The future of creativity in advertisingBrand effectiveness and creative braveryAgency leadership and cultureNavigating industry transformation

Recognition

Notable achievements

  • Appointed CEO of AMV BBDO, one of the UK's top-ranked creative agencies by billings and creative output
  • Previously led Havas London as CEO, overseeing significant agency growth and creative transformation