Uncommon Creative Studio

One of the UK's most-awarded independent creative studios, now majority-owned by Havas while retaining creative autonomy and a premium brand positioning.

Uncommon Creative Studio is a London-based independent creative agency founded in 2017 by Nils Leonard, Lucy Jameson, and Vinny Olimpio — all former Grey London executives. The studio quickly established itself as one of the most creatively ambitious and awarded agencies in the UK, known for producing culturally impactful work that blends brand strategy with distinctive visual storytelling. Clients have included major brands such as ITV, Calm, British Airways, and Coca-Cola, among others. In July 2023, Havas acquired a 51% majority stake in Uncommon Creative Studio, marking a significant milestone in the agency's growth trajectory. Despite the acquisition, Uncommon has maintained its independent creative culture and operational autonomy, continuing to operate under its own brand and leadership. The deal was seen as a strategic move by Havas to bolster its creative capabilities in the UK market. Within the broader advertising and creative services ecosystem, Uncommon occupies a premium positioning as a high-concept, ideas-led studio rather than a traditional full-service agency. It competes on creative excellence and cultural relevance rather than scale or technology, making it a sought-after partner for brands looking to make a meaningful impact. Its consistent recognition at Cannes Lions, D&AD, and other major industry awards underscores its reputation as a creative powerhouse.