Camp + King

Creative boutique agency competing with larger network shops through founder-led culture, agility, and high-quality storytelling, now backed by Havas Group's global network

Camp + King, now part of Havas following the global network's acquisition of a majority stake in the agency, is a creative boutique headquartered in San Francisco with a presence in Chicago. Founded by Jamie King and Roger Camp — both veterans of major agency networks — the shop was built on the premise that smaller, more agile creative teams could deliver big-brand-quality work with greater speed and cultural relevance. The agency quickly earned a reputation for sharp storytelling, humor, and emotionally engaging campaigns across broadcast, digital, and social channels. Havas Group's acquisition of Camp + King was designed to bolster Havas's creative capabilities in the United States, particularly in the digital and social creative space. The deal brought Camp + King's independent creative culture into the Havas ecosystem while allowing the agency to retain its distinct brand identity and leadership. This kind of boutique acquisition reflects a broader industry trend of holding companies absorbing independent creative shops to inject entrepreneurial energy and specialized talent into their networks. Within the AdTech and advertising ecosystem, Camp + King occupies a position as a creatively driven, full-service agency that serves mid-to-large brand clients across consumer categories including food and beverage, retail, and technology. Its competitive advantage lies in its founder-led culture, lean operational model, and ability to produce high-quality creative output that competes with far larger agencies — now backed by the global resources and media infrastructure of Havas.