Dentsu

One of the top 5 global advertising and marketing services holding companies by revenue

Dentsu Group Inc. is one of the world's largest advertising and marketing services companies, operating through two main business divisions: Dentsu Japan Network and Dentsu International. The company provides integrated marketing and communications services including media planning and buying, creative services, digital marketing, data analytics, and customer experience management. Dentsu International operates major agency brands including Carat, iProspect, Dentsu Creative, Merkle, and others. In the AdTech ecosystem, Dentsu plays a significant role as both a major media buyer and technology developer. The company has invested heavily in its proprietary technology platforms, including Merkle's customer data and analytics capabilities, and M1, its people-based marketing platform. Dentsu is a major client of ad tech platforms and also develops its own marketing technology solutions to serve clients across various industries. With operations in over 145 countries and territories, Dentsu serves major global brands and has been transforming from a traditional advertising holding company into an integrated digital-first organization. The company has undergone significant restructuring in recent years to streamline operations and focus on digital transformation and data-driven marketing solutions.