Dentsu Predicts 75 Percent of All Ad Spend Will Be Algorithm Driven By 2028

Japanese holding group Dentsu released its mid-year global advertising spend forecast this morning, predicting 5.0 percent growth this year and 5.5 percent in 2027, a deceleration compared to last year's 5.8 percent growth. This marks a slight downward revision of expectations compared with Dentsu's previous forecast of 5.1 percent growth in 2026, released back in Read More