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Will Swayne

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Will Swayne is a senior media and advertising technology executive at Dentsu, where he has held leadership roles focused on media strategy, programmatic capabilities, and data-driven marketing across Australia and the Asia-Pacific region. He is recognized within the Australian AdTech and media agency ecosystem for bridging the gap between technology platforms and client business outcomes, helping brands navigate the increasingly complex programmatic and digital media landscape. Swayne's career has been centered on the agency side of the industry, with a focus on building and scaling media capabilities that leverage emerging technologies including programmatic buying, audience data, and performance media. His tenure at Dentsu has seen him take on increasing responsibility across media planning, buying, and technology integration, positioning him as a key figure in one of the world's largest agency networks operating in the ANZ market. He is known for contributing to industry conversations around media transparency, digital accountability, and the evolution of audience-based buying in a privacy-first environment. His work reflects the broader shift in agency models toward technology-enabled, data-informed media investment strategies.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Chief Media Officer, ANZ
Company
Dentsu
Based
Sydney, New South Wales, Australia
Connections
2
Years in industry
15 years

Bio

Will Swayne is a senior media and advertising technology executive at Dentsu, where he has held leadership roles focused on media strategy, programmatic capabilities, and data-driven marketing across Australia and the Asia-Pacific region. He is recognized within the Australian AdTech and media agency ecosystem for bridging the gap between technology platforms and client business outcomes, helping brands navigate the increasingly complex programmatic and digital media landscape. Swayne's career has been centered on the agency side of the industry, with a focus on building and scaling media capabilities that leverage emerging technologies including programmatic buying, audience data, and performance media. His tenure at Dentsu has seen him take on increasing responsibility across media planning, buying, and technology integration, positioning him as a key figure in one of the world's largest agency networks operating in the ANZ market. He is known for contributing to industry conversations around media transparency, digital accountability, and the evolution of audience-based buying in a privacy-first environment. His work reflects the broader shift in agency models toward technology-enabled, data-informed media investment strategies.

Career

  • Head of Media

    Dentsu · prior to current role

  • Media Strategy Lead

    Dentsu Aegis Network · unknown

Expertise & education

Expertise

Programmatic AdvertisingMedia StrategyData-Driven MarketingDigital Media BuyingAudience TargetingAgency Media OperationsPerformance MediaPrivacy-First Advertising

Speaking topics

Data-driven media strategyProgrammatic advertising in APACMedia transparency and accountabilityPrivacy and the future of audience targeting

Recognition

Notable achievements

  • Led media capability development at Dentsu ANZ across programmatic and data-driven channels
  • Contributed to Dentsu's positioning as a technology-forward agency network in the Australian market
Connection details