Will Swayne

Will Swayne is the Global Practice President for Media at Dentsu, where he leads the Global Media Practice with a focus on delivering excellence in client offerings and driving client growth and transformation.¹ He joined Dentsu in March 2000, managing Carat's global Adidas account before moving to APAC to establish a Regional Client Team in Hong Kong and later serve as Managing Director of Carat Hong Kong; he subsequently led major client campaigns including P&G as Managing Director of Carat USA, and went on to become Global President of Carat.¹ In a prior group-wide role, he oversaw the evolution of Dentsu Aegis's client partnerships across an expanded portfolio of key global accounts — connecting capabilities across customer experience, creative, media, and data — having built trusted relationships with clients including P&G, The Coca-Cola Company, Mastercard, and Diageo.² His contributions have been recognized through inclusion in industry lists such as Campaign's "Most Powerful People in Advertising," Adweek's "Media All-Stars," and The Internationalist's "Agency Innovator."¹ Source 1: dentsu.com — Dentsu launches global practices structure to change the ... Source 2: dentsu.com — Will Swayne | New Global President of Client Solutions