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Joanne Leong

EVP, Head of Global Media Partnerships at dentsu

Leading global media partnerships strategy at dentsu

OperatorLos Angeles, California, United States

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Joanne Leong is a senior marketing and media executive currently serving as EVP, Head of Global Media Partnerships at dentsu. In this role, she leads the development and management of global media partnerships, working at the intersection of advertising technology, data, and media strategy to drive value for dentsu's clients and partners worldwide.

Expertise
Cross-Screen MeasurementTV Advertising TechnologyAlternative CurrencyConnected TV (CTV)B2B Marketing StrategyAudience MeasurementProgrammatic AdvertisingMedia Planning and Optimization
Notable Achievements
  • Led marketing at VideoAmp during its positioning as a leading alternative measurement currency to Nielsen
  • Supported VideoAmp's marketing through key MRC accreditation milestones and major media company partnerships
Speaking Topics
Cross-screen measurement and currencyThe future of TV advertisingData-driven media planning
Connections