Joanne Leong

Joanne Leong is a marketing executive operating at the intersection of television, data, and advertising technology, currently serving as VP of Marketing at VideoAmp. In this role, she leads marketing strategy for one of the industry's most closely watched alternative measurement companies, helping position VideoAmp as a credible currency challenger to Nielsen as the TV and streaming advertising ecosystem undergoes its most significant transformation in decades. Her work spans brand building, demand generation, and thought leadership for a platform that serves major advertisers, agencies, and media owners seeking deduplicated, cross-screen audience measurement. Leong's career has been shaped by the rapid evolution of data-driven advertising, with experience spanning marketing leadership roles in the AdTech and media technology sectors. At VideoAmp, she has been part of the company's growth during a critical period that includes MRC accreditation milestones, high-profile agency and media company partnerships, and the broader industry debate around measurement currency diversification. Her marketing leadership supports a company whose technology underpins billions of dollars in media transactions. As the advertising industry navigates the decline of traditional panel-based measurement and the rise of big data and streaming-first models, Leong's role is central to communicating VideoAmp's value proposition to a sophisticated B2B audience of media buyers, sellers, and planners. Her work contributes to shaping how the market understands and adopts next-generation measurement solutions.

• Led marketing at VideoAmp during its positioning as a leading alternative measurement currency to Nielsen
• Supported VideoAmp's marketing through key MRC accreditation milestones and major media company partnerships