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Dentsu International merged into Dentsu Inc. (Jan 2020) and rebranded to Dentsu Group Inc. (Jan 2020)— see Dentsu Group Inc. for current status.— See the full lineage →
Dentsu International

Dentsu International

Advertising & Marketing ServicesHolding Companydentsu.com

Dentsu International was a multinational media and digital marketing communications company headquartered in London, United Kingdom, that operated as a wholly owned subsidiary of the Japanese advertising firm Dentsu before rebranding from Dentsu Aegis Network in October 2020, and has since been folded back under the broader Dentsu brand.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 8, 2026

Founded
2019
HQ
London, England, United Kingdom
Connections
22

AI-drafted from public sources12 sources cited

At a glance

Employees
10001+
Funding
N/A
Revenue
$10B+
Stock
4324.T
12integrations6competitors
Customer Data PlatformMarketing AgencyProgrammatic Platform

About

Was one of the world's top five global advertising and marketing services networks before being absorbed into the unified dentsu organization in 2023.

Dentsu International was a multinational media and digital marketing communications company headquartered in London, United Kingdom, that operated as a wholly owned subsidiary of the Japanese advertising firm Dentsu before rebranding from Dentsu Aegis Network in October 2020, and has since been folded back under the broader Dentsu brand. Operating across more than 145 markets and powered by 100% renewable energy, Dentsu International employed more than 46,000 specialists and partnered with 95 of the top 100 global advertisers. Source 1: wikipedia.org — Dentsu International Source 2: advertisingindustry.careers — dentsu

Business model

Agency

Target market

Enterprise

What they offer

  • Carat

    Global media agency specializing in media planning and buying.

  • iProspect

    Performance-focused digital media agency offering search, social, and programmatic services.

  • Merkle

    Data-driven performance marketing agency specializing in CRM, analytics, and customer experience.

  • dentsu X

    Media and communications agency focused on experience-led marketing.

  • McGarryBowen

    Creative advertising agency known for brand-building campaigns.

  • Vizeum

    Media agency offering strategic media planning and buying services.

Key features

Integrated creative and media servicesData-driven and performance marketing capabilitiesGlobal scale across 145+ countriesCRM and customer experience managementProgrammatic and digital media buyingBrand strategy and creative production

Use cases

Global media planning and buying for multinational brandsPerformance marketing and customer acquisitionCRM and loyalty program managementBrand strategy and creative campaign developmentData analytics and audience targetingDigital transformation consulting for marketers

Customer segments

Global Fortune 500 brandsMultinational consumer goods companiesFinancial services firmsTechnology companiesRetail and e-commerce brandsAutomotive manufacturers

Tech & specs

Technology stack

Programmatic advertising platformsCRM and data management platformsMarketing cloud integrationsAI and machine learning for audience targetingAttribution and analytics tools

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Dentsu International