Dentsu International delivers integrated, data-driven marketing solutions that combine creative excellence with advanced technology and analytics to help brands connect with consumers and drive business growth across all channels and touchpoints.
Last updated Feb 18, 2026
One of the top five global advertising and marketing services networks by revenue
Dentsu International is a global network of integrated marketing and communications agencies operating as part of Dentsu Group Inc., one of the world's largest advertising and marketing services conglomerates. The company provides comprehensive marketing services spanning creative, media, CRM, and digital transformation across more than 145 markets worldwide. Dentsu International operates through a portfolio of specialized agencies and brands including Carat, iProspect, Dentsu Creative, Merkle, and others, serving clients across diverse industries with data-driven marketing solutions. As a major player in the global advertising ecosystem, Dentsu International combines traditional advertising capabilities with advanced digital marketing, programmatic advertising, and data analytics services. The company has made significant investments in martech and adtech capabilities, particularly through its Merkle division which specializes in customer relationship management and data-driven marketing. Dentsu International competes with other major holding companies like WPP, Publicis Groupe, Omnicom, and Interpublic Group, positioning itself as a leader in digital transformation and integrated marketing solutions for enterprise clients.
Customer relationship management, data analytics, and performance marketing services
Media planning and buying services across all channels
Digital performance marketing and media agency
Integrated creative agency combining multiple creative brands
Media investment and innovation services
Identity resolution and data management platform