Dentsu’s Kevin Weigand: ‘Premium Is in the Eye of the Viewer’

NEW YORK – Publisher partnerships must span content, technology, and advertiser relationships rather than focusing on single capabilities, as premium content varies based on individual viewer perception and contextual relevance. “Between content, technology, and advertising relationships, I think a partner that really drives the most value is the one that can span all three,” Kevin [...]

Last updated Apr 14, 2026 by ATDb automated enrichment