Introducing Magnite Orchestration: Powering the Future of Agentic Advertising

Dentsu and DIRECTV Advertising among partners testing Magnite’s expanded buyer and seller agent capabilities Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the launch of Magnite Orchestration, a coordination layer that enables buyers to connect their buyer agents to Magnite’s seller agent and build on the industry’s largest pool of premium inventory, supply-side […]

Last updated Jun 12, 2026 by ATDb automated enrichment